admin | 
03 11th, 2010| 
Print catalogs have advantages over other marketing tools in creating product awareness, acquiring customers and building brand loyalty, but their high production costs yield a lower ROI than e-mail or search. To compete, catalog retailers need to optimize their catalog business and shift more resources to their Web channel.
Mar
9
The success of Amazon.com’s Kindle e-reader and online e-book store
has spawned a paid e-publishing content marketplace that has grown
rapidly in the past two years and shows no sign of slowing.
Competition from other device-makers such as Apple promises to
further stimulate what is already one of the most dynamic areas of
the digital content ecosystem.
Mar
3
Baby boomers are on the verge of adopting smartphones and the mobile Internet. In the vanguard of this movement are younger boomers, just as they are more active Internet users. But boomers’ mobile Internet adoption rates will be similar to their social media uptake—that is, slow. They must see the benefits before they sign on.
Feb
23
Mothers control an estimated 80% of all household spending, and they are increasingly exercising their spending power online. Motherhood changes a woman’s shopping behavior, product needs and purchase criteria. New and experienced moms alike rely heavily on the Internet to learn about the products they need, save on purchases and connect with other moms to exchange opinions about retailers and products.
Feb
19
Led by the trailblazing efforts of Major League Baseball, other top US sports leagues have made huge strides in streaming live-game content on a paid basis.
Feb
15
Growth for behaviorally targeted advertising outperformed the entire display ad bucket in 2008 and 2009. This trend will continue into 2010 and beyond, with increases in behaviorally targeted ad spending topping out at 25.9% in 2012. But the uncertainty created by several factors-most notably governmental investigations and potential regulation, but also consumer privacy complaints-will inhibit even greater spending on behavioral targeting.
Feb
2
Marketers across categories are racing to take advantage of the proliferation of online video content and consumers’ increasing engagement with that content. The consumer products sector is no exception.