Sports video streaming has come a long way, but consumer demand still exceeds the available legal options to view games. As leagues ramp up access to paid and ad-supported streams, marketers will have a broader content pool through which they can reach their target audiences.

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Ecommerce sales growth will be strong this holiday season as price-conscious consumers move more of their spending online to save money. Successful retailers will be those that can adjust their marketing efforts on the fly in response to changing market forces.

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Mobile coupons hold significant potential because they can influence a consumer in the midst of a purchase decision. As adoption ramps up, increased usage and acceptance of mobile coupons will help fuel the growth of digital coupons.

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Online gaming is gaining in popularity as consumers play their favorites across multiple platforms—social networks, consoles, PCs, smartphones and tablets. As the audience broadens, marketers have rich opportunities to make lasting connections.

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Generation X bridges traditional and digital media usage and its members are virtually always connected, thanks to mobile devices. Marketers can most effectively reach Gen Xers with authentic, targeted messaging and a clear value proposition communicated via multiple touchpoints.

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Online sales in France, Germany, Italy and Spain are rising more rapidly than those in market leader the UK. B2C ecommerce in these four countries will grow an estimated 15.2% in 2011, to $93.5 billion. By 2015, the total will approach $149 billion.

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eMarketer predicts advertisers around the world will spend nearly $500 billion in 2011—a growth rate of 4.5%. Online ad expenditures of $80.2 billion are growing at a rate of 17.2% and fueling total media ad spending growth.

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