Online video viewership has increased steadily in the US in the past several years, and eMarketer’s forecasts call for continued growth through at least 2014.

A growing portion of the video audience is watching TV shows and movies online, reflecting a shift in the content mix from short user-generated clips to full-length professional content. This shift is the result of a confluence of factors, including the greater availability of long-form content, the popularity of venues such as Hulu and broadcast TV sites, technology developments and internet users’ growing comfort with online video. Sports programming is also moving swiftly into this realm, with mega-events such as the Olympics, March Madness and the World Cup reaching tens of millions of viewers through live streaming.

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Healthcare consumers go online for an increasing variety of
healthcare information and services, including looking for doctors,
researching medicines, sharing personal health details and tracking
health conditions for themselves and their loved ones. Because of
this high level of engagement, consumers have become more involved in
their own care and are rejecting mass communications in favor of a
more personalized approach.

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Hispanics go online to socialize, research new products and find good deals—more so than many other groups. In 2010, Hispanics will spend $125 billion on consumer packaged goods products, accounting for 11.8% of all CPG spending, according to Nielsen. These factors create a lucrative opportunity for CPG suppliers that want a closer connection with this dynamic demographic.

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The global economy took a severe hit in 2009, but the online
advertising market proved resistant to the effects of the recession.
Unlike spending on all other major media, online advertising spending
increased, growing 2% to $55.2 billion. This year brought a return to double-digit growth, with online ad
spending set to reach $61.8 billion worldwide in 2010.

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For years, companies have watched the mobile youth population develop and grow, but aside from text messaging there have not been many clear-cut marketing opportunities on the mobile phone. That is changing, though, as mobile phones are nearly ubiquitous among teens. And the tween audience—roughly ages 8 to 11—is not far behind. According to some researchers, the percentage of tweens owning a phone has nearly doubled in five years.

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Mobile shopping from in-store is just beginning to achieve its vast
potential. The promise for consumers is an interactive and
personalized store experience like nothing before. Currently, in-
store mobile shoppers can easily retrieve customer product reviews.
In the future, they will receive promotions based on their past
purchase history and what they are interested in at the moment.

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Mobile shopping from in-store is just beginning to achieve its vast
potential. The promise for consumers is an interactive and
personalized store experience like nothing before. Currently, in-
store mobile shoppers can easily retrieve customer product reviews.
In the future, they will receive promotions based on their past
purchase history and what they are interested in at the moment.

Go to Source