Ken Carr's Daily Read

Online ad spending in the US will grow by over 20% this year, passing the $30 billion mark. By 2013, it will exceed $40 billion. See how these spending trends affect marketers and their budget planning for the next several years.

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Television and social media are rapidly coming together. As they intersect, there will be changes to nearly every aspect of the TV business, from show production to promotion, advertising and measurement.

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The success of ereaders and tablets has set the stage for a new wave of digital books, magazines and newspapers. As this content is monetized through consumer fees and ads, the publishing industry will have an opportunity to recoup lost revenues.

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The online population in Spain will approach 29 million in 2011. Internet penetration does not rival that in France, Germany or the UK, but Spain’s web users are making their mark in other ways, such as high usage of social networks and the mobile internet.

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Digital coupon usage is on the rise, and daily deal sites like Groupon have further popularized online couponing. Digital coupons are popular with brands because they are effective in getting consumers to try a product and can easily be shared with friends.

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Internet radio is in the midst of a great many changes. Its young, diverse audience is growing as the medium becomes more mobile via devices like smartphones and in-car Wi-Fi.

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