Nowadays, if you’re not tweeting, Facebooking, or blogging, what are you doing? Everyone has a Twitter account, a Facebook page, or a blog—even celebrities! With the popularity of social networking comes the need to learn about social media marketing. Social media marketing is a cheaper and highly effective way to spread up-to-the-minute news; an easy, inexpensive way to enlarge your audience, customers, and business.

Join us as we speak with Shiv Singh, VP & Global Social Media Lead at Razorfish & Author of “Social Media Marketing for Dummies” to learn more about how he sees the world of Social Media. Social Media | Shiv Singh | Razorfish | Social Media for Dummies | Facebook

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Why are brand marketers uncomfortable with Social Media? Ad Agency IMC2 has made an investment in social media to generate results that would help a brand marketer say, “I can see the possibilities of this” versus “Well, I’m not Coke.” The path towards effective social media practices and plans will go against the immediate, campaign-centric business model of agencies and brands.

How will all this play out and what will be the effect on Campaigns, Clients, Agencies and the work that they do?

Join us as we speak with Chris Mycek, SVP Marketing & Development for IMC2Social Media | Ad Agency | Advertising | Marketing | IMC2

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A wise old owl sat on an oak; The more he saw the less he spoke; The less he spoke the more he heard; Why aren’t we like that wise old bird?

By definition, Social Media encompasses the behavior of people talking with one another. And as Bill Cosby used to say, “consumers say the darnedest things.” But in order to hear what consumers are saying, companies have to start listening. Listening from a marketing perspective, but also from legal, human resources, customer support, and many other perspectives.

Join us as we speak with Mark Langsfeld, CEO and Founder of ListenLogic. ListenLogic is one of the few companies at the bleeding edge of making listening to you’re your constituencies more efficient and actionable.
ListenLogic | Mark Langsfeld | Social Media | Listening | Scott Hoffman

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More and more brands are using branded-virtual gifts to extend their reach and bring the brand experience into social networks in a way that consumers find fun and engaging.

Virtual goods are non-physical objects that are purchased for use in online communities or online games. They have no intrinsic value and, by definition, are intangible. Virtual goods include such things as digital gifts and digital clothing for avatars.

Join us as we speak with Paul Martecchini of Adnectar and learn more about virtual goods, understanding the psychology from a users perspective and from a marketers perspective.adnectar | cliqology | virtual goods | virtual gifts | marketing

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We blog about optimizing your website all the time here at Yoast, and we usually give you tips and tricks you can implement straight away on how to do that. Now it’s time that we improve what we do, here at Yoast.com. So it’s time for a short survey, I’d be very grateful if you could go here and fill it out for us!The Yoast.com Reader Survey: help us improve! is a post from Joost de Valk‘s Yoast – Tweaking Websites.A good WordPress blog needs good hosting, you don’t want your blog to be slow, or, even worse, down, do you? Check out my thoughts on WordPress hosting!

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This week Joost is joined by Jeff Chandler of the WordPress Tavern and Grant Griffiths of the Headway theme. They discussed all of the implications of themes and plugins being GPL or not, and why people would and in Joost’s opinion should choose to be GPL. Also some discussion came up about how theme and plugin authors should be credited.

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Joost and Frederick talk to Dougal Campbell, one of the original WordPress developers. They discuss various topics: from differences between WordPress and Drupal, and how they handle automatic testing and custom data types (for which WordPress has the upcoming custom post types and the pods plugin), to donations (or lack thereof) for plugins. They go in-depth about microformats and RDFa and how you could use the custom field functionality in WordPress (which Dougal wrote) to make use of those. Last but not least, WordPress 3 comes around the corner a couple of times, discussing all the cool new features in it (like author specific templates and background support) and what should and should not be in core, like multi site and multi domain settings.
In this weeks news:
Upcoming WordCamps
The Awesome Custom Woo Navigation
New: Online Backup For WordPress
Updated: Exploit Scanner 0.95
GravityForms Now With Freshbooks
Plugin Repository Now Supports Videos
Donate To Plugin Developers Day – March 1st
WP.com Downtime Summary

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