Six months ago, I put together a workbook that would help Linchpin readers ship.
After testing it out on hundreds of people, it’s now ready for retail sale.
You can find details here, or jump right to the buy page. The goal? To make you uncomfortable at the beginning of a project (and successful at the end).
Here’s the core idea: it’s weird to write in a book. When you do, you’re making a commitment. You’re combining the open-mindedness that reading brings with the physical action of writing. If you do that at every step in a project–and if your co-workers do too–the seemingly slippery decisions that get made appear a lot more solid.
The ShipIt workbook is designed to be worked on in groups (hence the five pack) and it delivers. If you can confront the mechanics or the fear that’s slowing down (or even killing) your project, it’s easy to fix it now, before it’s too late.
There’s no digital version, because without writing things down, it can’t work. But there is an mp3 interview that will help you get your arms around how each page works. I’m pricing this first batch at $3.20 each in a pack of five just for the launch.
I hope you’ll give it a try.
by Seth Godin
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