Ken Carr's Daily Read

The pharmaceutical industry is one of the largest US advertisers. In spite of shifting regulatory hurdles and economic malaise, direct-to-consumer (DTC) ad spending on prescription drugs increased in 2009, largely on the strength of blockbuster brand promotion in traditional mass-market media.

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This entry was posted on Thursday, August 26th, 2010 at 10:40 pm and is filed under eMarketer Reports. You can follow any responses to this entry through the RSS 2.0 feed. You can skip to the end and leave a response. Pinging is currently not allowed.