Ken Carr's Daily Read

Consumer products marketers—including food, beverage, liquor, quick-service restaurant brands, household products, personal care, pet and apparel brands—have thrown their hats into the mobile app ring. For many marketers, apps are becoming a constituent part of an existing mobile marketing and media strategy.

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This entry was posted on Tuesday, March 30th, 2010 at 9:40 am and is filed under eMarketer Reports. You can follow any responses to this entry through the RSS 2.0 feed. You can skip to the end and leave a response. Pinging is currently not allowed.