Ken Carr's Daily Read

Healthcare consumers go online for an increasing variety of
healthcare information and services, including looking for doctors,
researching medicines, sharing personal health details and tracking
health conditions for themselves and their loved ones. Because of
this high level of engagement, consumers have become more involved in
their own care and are rejecting mass communications in favor of a
more personalized approach.

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This entry was posted on Wednesday, July 21st, 2010 at 10:40 pm and is filed under eMarketer Reports. You can follow any responses to this entry through the RSS 2.0 feed. You can skip to the end and leave a response. Pinging is currently not allowed.