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The Role of Catalogs in the Multichannel Model

2010
03.11

Print catalogs have advantages over other marketing tools in creating product awareness, acquiring customers and building brand loyalty, but their high production costs yield a lower ROI than e-mail or search. To compete, catalog retailers need to optimize their catalog business and shift more resources to their Web channel.

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This entry was posted on Thursday, March 11th, 2010 at 6:40 am and is filed under eMarketer Reports. You can follow any responses to this entry through the RSS 2.0 feed. You can skip to the end and leave a response. Pinging is currently not allowed.

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