Worldwide Social Network Ad Spending: A Rising Tide

2010
08.23

Social network advertising is getting renewed attention in 2010. Ad spending on social destinations in the US will reach $1.7 billion this year and cross the $2 billion mark in 2011, according to eMarketer’s most recent forecast. In addition, spending is growing quickly outside the US. Worldwide, $4.3 billion will be spent on social networks in 2011, a 29% boost from this year’s expected $3.3 billion.

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