GOP Throwdown: How Do the Candidates Stack Up on Email Marketing Practices?

2012
02.03
gop-throwdown-how-do-the-candidates-stack-up-on-email-marketing-practices

Watching the Republican candidates for the U.S. presidential nomination has made me wonder how they’re deploying email in their campaigns.

Are they using email for fund-raising, for organizing local events or as a press-release platform? Do they use generally accepted email marketing best practices, cross the line like so many PAC-funded TV commercials or simply miss the boat?

To find out, I signed up in early January to receive email from all the declared candidates and will track their email efforts until the nomination. I’ve been busy grabbing screenshots of splash pages, sign-up forms, campaign emails and other email features as well as tracking opt-in procedures and analyzing content. (See my Slideshare presentation below critiquing the candidates’ sign-in processes.)

Although the field has thinned since I began my research (Michele Bachmann, Jon Huntsman and Rick Perry have dropped out, with Rick Santorum, Newt Gingrich, Mitt Romney and Ron Paul campaigning now before the Florida primary), I’ve already amassed plenty of data.

What have I found so far? Here are a couple of highlights from the opt-in process:

  • Four candidates—Newt Gingrich, Mitt Romney, Rick Perry and Rick Santorum (splash page no longer used)—feature splash pages before moving to the regular home page. All except for Rick Perry’s highlight email sign-up. Two—Huntsman and Romney—give visitors the option to provide an email address and zip code.
  • All the candidates collect email addresses on their home pages, with six of the seven using a simple email address field (and zip code field in some cases) in the upper-right corner of the home page. Four also included an additional sign-up promotion.

  • The Perry campaign’s opt-in form was the least prominent, with its location in a sidebar on the bottom third of the homepage. As it happened, the Perry campaign was the only one that sent no emails before the candidate dropped out of the race.
  • The zip code is a logical data point to collect because it allows a campaign to segment and target mailings for appearances and local organizing. Four of the seven candidates asked for zip codes along with email addresses at opt-in, but only Romney and Ron Paul required it to process the subscription.
  • Two of the candidates—Santorum and Bachmann—offered social sign-in via Facebook, with the network icon appearing top right on the homepage under the email opt-in field.
  • Bachmann was also the only candidate who launched a preference center at opt-in. Most of the candidates’ sites collected detailed financial information for donations, but Bachmann’s opt-in process leads subscribers into an expansive form, collecting detailed contact and interest information.
  • Two of the seven candidates used a double opt-in process when collecting email addresses. This is slightly less than one-third of the candidate population. While obviously not a reliable sample size, it’s still considerably higher than marketers in general.
  • Surprisingly, only one candidate sent a welcome message after the opt-in: Michele Bachmann, who dropped out of the race just before I began this project.
  • Change happens quickly during the campaign. When checking back regularly I’ve found that several candidates have revised confirmation pages, dropped splash pages and made other tweaks.

For future blog posts, I’ll examine a variety of email program aspects in greater detail, including:

  • “From” names and subject lines
  • Message content
  • Design, layout and administrative footers
  • Cadence
  • Preference centers and opt-out process

In the meantime, here are two teasers of upcoming analysis:

  • So far, Rick Santorum is the most active emailer, with 13 email messages sent between Jan. 10 and Jan. 14.
  • Many of the candidates use a variety of sender (“From”) names such as the candidate’s own name, a campaign manager (Matt Krull for Gingrich or Mike Biundo for Santorum) or a big-name supporter (ex-Pennsylvania Gov. Tom Ridge for Huntsman). Perhaps the most intriguing “From” name so far? “The Jon2012Girls” for the Huntsman campaign.

Is there anything specific you’d like me to look at in the candidates’ emails or their email strategies? Please post your questions and comments in the comments area below.

Go to Source

More Florida Fouls

2012
01.27

Newt Gingrich falsely claimed he never favored a federal mandate requiring individuals to have health insurance. Rick Santorum claimed five times more people are seeking free care at Massachusetts hospitals because of Mitt Romney’s health care law — a claim contradicted by official statistics.

Romney repeated a false accusation that President Obama failed to denounce Hamas rocket attacks in a speech to the United Nations. And Santorum insisted that Muslim terrorists are seeking missile bases in Cuba — a wild claim based most likely on mistranslations of an Italian newspaper report.

These were among the factual fouls that we noted as four GOP presidential candidates met for yet another debate. This one, the final debate prior to Florida’s Jan. 31 primary, took place Jan. 26 at the University of North Florida in Jacksonville, Fla., and was carried live on CNN.

Gingrich Rewrites His Mandate History

Former House Speaker Gingrich claimed he had never favored a federal mandate requiring individuals to obtain health insurance — only a state requirement.

Gingrich: I didn’t advocate federal mandates. I talked about it at a state level …

Not true. Gingrich said “Congress” must require high-income persons to have insurance, not state legislatures. He did so explicitly in a 2007 opinion piece:

Gingrich, June 25, 2007: In order to make coverage more accessible, Congress must do more, including passing legislation to [among other things] require anyone who earns more than $50,000 a year to purchase health insurance or post a bond.

His support for a federal mandate is of long standing. In 1993, on NBC’s “Meet the Press,” he said:

Gingrich, 1993: I am for people, individuals — exactly like automobile insurance — individuals having health insurance and being required to have health insurance. And I am prepared to vote for a voucher system which will give individuals, on a sliding scale, a government subsidy so we insure that everyone as individuals have health insurance.

Gingrich was proposing an individual mandate as an alternative to the Clinton administration’s ill-fated health care plan, which was centered on an employer mandate, requiring businesses to provide insurance for their workers. And he held to a similar position as recently as last May, also on “Meet the Press”:

Gingrich, May 15, 2011: Well, I agree that all of us have a responsibility to pay — help pay for health care. And, and I think that there are ways to do it that make most libertarians relatively happy. I’ve said consistently we ought to have some requirement that you either have health insurance or you post a bond … or in some way you indicate you’re going to be held accountable.

NBC’s David Gregory: But that is the individual mandate, is it not?

Gingrich: It’s a variation on it.

If Gingrich was thinking about a state-only mandate, he never said so at the time. And he clearly said “all of us” would be subject to his “variant” of the mandate just last May. We judge that Gingrich is falsifying his own history on this matter.

Santorum Attacks ‘Romneycare’

Former Pennsylvania Sen. Santorum claimed the Massachusetts health care law had quintupled the number who seek free care at hospitals rather than buying coverage.

Santorum: Free ridership has gone up five-fold in Massachusetts. Five times the rate it was before. Why? Because … Because people are ready to pay a cheaper fine and then be able to sign up to insurance, which are now guaranteed under “Romneycare,” than pay high cost insurance, which is what has happened as a result of “Romneycare.”

Romney, the former Massachusetts governor, said that was “simply impossible” that free riders had gone up, because the percentage of insured residents had increased under the law to 98 percent.

Romney is right. The percentage of insured residents in the state went up from 93.6 percent in 2006, the year the law was enacted, to 98.1 percent in 2010. And data from the state Division of Health Care Finance and Policy show a 46 percent decline in the number of free care medical visits paid for by the state’s Health Care Safety Net. The number of inpatient discharges and outpatient visits under the program went from 2.1 million in 2006 to 1.1 million in 2010 (see page 12).

Contradicting Santorum’s claim, the Blue Cross Blue Shield of Massachusetts Foundation said in a November report that usage of the state’s free care, or safety net, “fell dramatically, as expected” after the law took effect.

BSBC Foundation report, Nov. 2011: In fact, the number of HSN patient visits at hospitals and community health centers declined by 36 percent in the first full HSN fiscal year of health reform. Over the past three years, HSN utilization has trended upward but is still below pre-reform levels.

A Santorum campaign spokesman pointed us to a Wall Street Journal column by Michael F. Cannon of the libertarian Cato Institute, who stated that “Massachusetts reported a nearly fivefold increase in such free riding after its mandate took effect.” But that doesn’t square with official data just cited. Cannon didn’t specify the time period and so may have referred to some temporary or transitory bump in free riders. We will update this item if we are able to get more information from Cannon.

Santorum blamed the supposed increase in free riders on persons choosing to pay the penalty instead of buying insurance. But that doesn’t square with official state data either. In 2009, only 48,000 residents paid a penalty — 26,000 of them were uninsured for the entire year, and 22,000 for part of the year, according to state figures. Those aren’t big numbers compared with the usage numbers for the Health Care Safety Net — 1.1 million payments in 2010. The evidence doesn’t suggest that those penalty-payers are driving an increase — let alone a “fivefold” one — in reliance on free care.

Romney’s False Rocket Claim, Again

Romney once again falsely accused Obama of saying “nothing” about the Palestinians launching rockets into Israel during a 2009 speech to the United Nations. In fact, Obama said those who suffer include “the Israeli girl in Sderot who closes her eyes in fear that a rocket will take her life in the middle of the night.”

We called out Romney for this same false claim last year, when he made it at a GOP debate in Orlando, Fla., on Sept. 22.  Here’s the way he worded it this time:

Romney: This president went before the United Nations and castigated Israel for building settlements. He said nothing about thousands of rockets being rained in on Israel from the Gaza Strip.

Romney is referring to President Obama’s first-ever address to the United Nations in September 2009, but his claim is still false. We’ll just repeat what we said last time.

Obama not only said, “We continue to call on Palestinians to end incitement against Israel,” he made specific reference to suffering caused by rocket attacks:

Obama, Sept. 23, 2009: We must remember that the greatest price of this conflict is not paid by us. It’s not paid by politicians. It’s paid by the Israeli girl in Sderot who closes her eyes in fear that a rocket will take her life in the middle of the night. It’s paid for by the Palestinian boy in Gaza who has no clean water and no country to call his own.

Jihadist Missiles in Cuba

Santorum made a wild claim that Cuba is working to harbor Muslim terrorists seeking to develop missile sites.

Santorum: We’re going to reward a country [Cuba] that is now working with these other countries to harbor and bring in Iran and the terrorist — the Jihadists who want to set up missile sites and to set up training camps.

Santorum’s comment sounds very similar to a claim that Minnesota Rep. Michele Bachmann made back in the fall about Hezbollah working with Cuba, and potentially building missile sites within its borders.

Bachmann, Sept. 26, 2011: There’s reports that have come out that Cuba has been working with another terrorist organization called Hezbollah. And Hezbollah is potentially looking at wanting to be part of missile sites in Iran and, of course, when you’re 90 miles offshore from Florida, you don’t want to entertain the prospect of hosting bases or sites where Hezbollah could have training camps or perhaps have missile sites or weapons sites in Cuba. This would be foolish.

But according to a report on the Hill’s Briefing Room blog, Bachmann was getting her information from an Italian newspaper that did not report that Hezbollah was developing missile sites in Cuba.

The Hill, Sept. 27, 2011: Bachmann was referring to a report in the Italian daily Corriere della Sera, which claimed that Hezbollah was setting up a base in Cuba to target Israelis in Latin America. The article was circulated on some conservative blogs, but did not report that Hezbollah planned to import weapons; rather, the terror operation was said to be oriented around intelligence collection, coordination of the group’s logistics in Latin America and identification forgery.

‘Language of the Ghetto’

Asked about an ad running in Florida that claims Gingrich once said “Spanish is the language of the ghetto,” Romney claimed not to know about the spot, adding, “I doubt that’s my ad.” It is. And that’s not exactly what Gingrich said. He referred to “bilingual” education but not specifically to Spanish.

The Miami Herald reported this week that the Romney campaign released a Spanish-language radio ad in Miami that argues that Ronald Reagan would not have agreed with Gingrich. The Herald translated it as saying, “Reagan would have never offended Hispanics as Gingrich did when he said Spanish is the language of the ghetto.”

The announcer says the ad was “paid for by Romney for President.” And then Romney himself adds at the end, in Spanish, “Soy Mitt Romney. Estoy postulado para presidente y apruebo este mensaje.” Translation: “I’m Mitt Romney. I’m running for president, and I approve this message.”

After a commercial break, CNN debate moderator Wolf Blitzer noted that his staff had checked, and confirmed the ad was Romney’s. Romney then posed a question to Gingrich: “Did you say what the ad says or not?”

Gingrich said the “language of the ghetto” comment was “taken totally out of context.”

“Oh, OK, he said it,” Romney responded.

Not exactly. Gingrich claimed he never specifically used the word “Spanish” in connection with the phrase “language of the ghetto,” and that he was speaking “in general, about all languages.” That’s true. Gingrich never specifically mentioned Spanish at all. In fact, shortly after making his “ghetto” comment, Gingrich criticized the government for printing ballots in 700 languages.

As Romney said, “Let’s take a look at what he said.”

The comment in question comes from a speech Gingrich gave to the National Federation of American Women on March 31, 2007, which C-SPAN has archived in its video library (the part in question begins around the 24-minute mark).

Gingrich, March 31, 2007: [W]e should replace bilingual education with immersion in English so people learn the common language of the country and so they learn the language of prosperity, not the language of living in a ghetto.

That same day, the Associated Press wrote a story — later picked up by the Washington Post – about Gingrich’s comments and quoted Peter Zamora, co-chair of the Washington-based Hispanic Education Coalition, saying, “The tone of his comments were very hateful.”

Several days later, Gingrich posted a video on YouTube, in which he addressed his comments, in Spanish (he explained in the video that he had been taking Spanish lessons “for a while now”). According to the English subtitles provided, Gingrich began:

Gingrich, April 4, 2007: Last weekend I made some comments that I recognize produced a bad feeling within the Latino community. The words I chose to express myself were not the best, and what I wanted to say is this. In the United States it is important to speak English well in order to progress and have success. To achieve this goal, we should replace bilingual education programs with intensive English instruction courses and in this way permit that English be the language that all of us have in common.

This is an expression of support for Latinos, not an attack on their language. I have never believed that Spanish is a language of people of low income nor a language without beauty.

Gingrich’s Dubious Freddie Mac Claim

Gingrich said the consulting contracts between the Gingrich Group and Freddie Mac expressly stated that he would do “no lobbying, none.” His campaign website makes the same claim. But that’s not quite true. The 1999 contract did contain such language, but the 2006 contract did not.

Gingrich, Jan. 26: The contracts we released from Freddie Mac said I would do no consulting, wrote in, no — I mean no lobbying, none.

Gingrich website, Nov. 9, 2011: Speaker Gingrich’s consulting firm, The Gingrich Group, was retained in 2006 by Freddie Mac. To be clear, Speaker Gingrich did no lobbying of any kind, nor did his firm. This was expressly written into the Gingrich Group contracts.

On Jan. 23, the Gingrich Group released a one-year consulting contract for 2006 with Freddie Mac, the government-sponsored mortgage entity. The contract paid the firm $25,000 a month in exchange for “consulting and related services by Freddie Mac’s Director, Public Policy,” Craig Thomas, who is a registered federal lobbyist.

There was no provision “written” into the 2006 contract that Gingrich would do “no lobbying,” as Gingrich said. Lobbying was mentioned only once in the contract: “Consultant will also supply copies of any disclosures or reports it may be required to file by law, such as reports filed under the Lobbying Disclosure Act.”

A day after releasing the contract, the Gingrich Group released a second contract: a 1999 agreement with Freddie Mac that also paid $25,000 a month, plus reimbursement of up to $1,000 per month for expenses. It was this contract — as Gingrich said — that had language clearly stating that Gingrich would do no lobbying for Freddie Mac. It said: “Neither The Gingrich Group nor Newt Gingrich will provide lobbying services of any kind nor participate in lobbying activities on Freddie Mac’s behalf.”

The 1999 contract “was entered into by the Gingrich Group on July 21, 1999 and was a renewable contract, which lasted through 2002,” according to the firm’s press release.

Bottom line: There were two contracts released, and only one contained the language cited by Gingrich and his website. So they are wrong to use the plural form “contracts” when saying that the agreements released to date included a no-lobbying clause.

Santorum: ‘Stolen’ Social Security Numbers?

We have a small quibble with former Pennsylvania Sen. Rick Santorum’s choice of words in claiming that most illegal immigrants are working on Social Security numbers that are “probably stolen.”

Santorum: And people who have come to this country illegally have broken the law repeatedly. If you’re here, unless you’re here on a trust fund, you’ve been working illegally. You’ve probably stolen someone’s Social Security number, illegally.

His word choice — describing the numbers as “stolen” — wasn’t exactly on target. But his overall point is backed up by Pew Hispanic Center estimates that most illegal immigrants are working under “fraudulent” Social Security numbers, which could be stolen or just falsified.

The Wall Street Journal reported in 2008 that workers have traditionally used phony names and Social Security numbers to gain employment. But technology has made it increasingly difficult for counterfeit documents to pass muster, resulting in illegal immigrants increasingly acquiring the documents of real people. In 2009, the Supreme Court noted the difference between fake and stolen Social Security numbers, ruling that harsher federal sentences for identity theft cannot be handed down unless an illegal immigrant knowingly uses the number of a real person. Either way, the illegal immigrants are breaking the law, which was Santorum’s point.

– Brooks Jackson, Eugene Kiely, Lori Robertson, Robert Farley, D’Angelo Gore and Ben Finley

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Keeping both sides honest

Florida Ad War: Mitt Pounds Newt

2012
01.27

Summary

The air wars in a pivotal Florida Republican primary race have so far been a decidedly one-sided affair, with Mitt Romney and a pro-Romney super PAC saturating the airwaves for weeks with a slew of attack ads aimed chiefly at Newt Gingrich.

Many of the attacks are accurate. But the avalanche of negativity also contains a few distortions, including some that are being recycled.

One claim that is repeated in several of the ads is that Gingrich supported funding for “China’s brutal one-child policy.” The truth is that the bill in question specifically prohibited the use of funds for “involuntary sterilization or abortion,” or “the coercion of any person to accept family planning services.”

Another claim is that Gingrich “supports amnesty for illegal immigrants.” He does advocate allowing some to gain legal status — but only those who have resided in the U.S. for years, are employed, and have ties to their communities. It’s not known how many could meet the tests Gingrich proposes.

One of the newest attacks makes fun of Gingrich for his constant mentions of Ronald Reagan, noting correctly that the former president mentioned Gingrich only once in his published diaries. But the ad slightly exaggerates when it claims Reagan said Gingrich’s “ideas” — plural — would “cripple our defense.” It was only one idea — to freeze all federal spending at 1983 levels. Plus, we found that Reagan in public speeches voiced support for Gingrich’s ideas on taxes and school prayer.

But accurate or not, the pounding has been going on for weeks on Florida television, with no response from Gingrich or his allies. Romney and Restore Our Future, a pro-Romney super PAC, spent $6.7 million on TV ads in Florida from Dec. 26 to Jan. 24, according to the Campaign Media Analysis Group, a unit of Kantar Media. Restore Our Future went on the air the day after Christmas and spent $3.3 million through Jan. 24. The Romney campaign followed on Jan. 4 and spent $3.4 million, the data show. Most of Romney’s ads are positive, but one recent addition is a pure attack on Gingrich.

Gingrich won’t be so defenseless in the final days before the Jan. 31 vote, however. The pro-Gingrich super PAC, Winning Our Future, entered the fray Jan. 25 with a promised $6 million ad campaign. We’ll check its ads in a later article.

Meanwhile, we offer in our Analysis section a sampling of the ads that have been hammering away at Gingrich, along with our comments on what’s accurate, what’s not and what additional context voters might find useful.

Analysis

The assault on Gingrich started early in Florida. The pro-Romney super PAC, Restore Our Future, went on TV the day after Christmas and hasn’t stopped since. Through Jan. 24, as we mentioned earlier, Romney and the super PAC supporting him outspent Gingrich $6.7 million to nothing, according to data supplied by the ad-tracking service CMAG.

It wasn’t until Jan. 25 that the pro-Gingrich super PAC, Winning Our Future, started to run TV ads in Florida. But even if the group spends $6 million in Florida, as reported by the Washington Post, Romney and his allies will far outspend Gingrich.

Romney leaves most of the attacks on Gingrich to the super PAC supporting him. We have only one example of an anti-Gingrich ad that comes from Romney’s own campaign. That attack ad started running Jan. 24.

Note: For additional coverage of the Florida ad wars, see our Jan. 26 items, “Liberal Union Joins Attack on Romney in Florida” and “Gingrich Spanish Radio Ad Pulled.”

Misleading ‘Florida Families’

The Romney ad accuses Gingrich of contributing to the housing crisis (which has hit Florida particularly hard) and for ethics violations. We find it contains some exaggerations.

⬐ Click to expand/collapse the full transcript ⬏

Romney for President TV Ad: “Florida Families”

Announcer: While Florida families lost everything in the housing crisis, Newt Gingrich cashed in. Gingrich was paid over $1.6 million by the scandal-ridden agency that helped create the crisis.

Gingrich: And I offered my advice, and my advice as a historian …

Announcer: A historian? Really? Sanctioned for ethics violations, Gingrich resigned from Congress in disgrace. And then cashed in as a DC insider. If Newt wins, this guy [Obama] would be very happy.

The ad says Gingrich “cashed in” and “was paid over $1.6 million” from Freddie Mac, “while Florida families lost everything” in a housing crisis Freddie Mac “helped create.” It’s an exaggeration to link Gingrich’s consulting contract to the suffering of Floridians, and to say he personally was paid $1.6 million.

That $1.6 million figure — which is also repeated in many of the anti-Gingrich attack ads from Restore Our Future — refers to money paid to the former speaker’s consulting firm. As we have reported before, the firm had many employees and expenses.

Gingrich this week released a $25,000 per month contract with Freddie Mac, which states that the firm was hired to perform “consulting and related services as requested” by Freddie Mac’s director of public policy, a registered lobbyist for the government-sponsored mortgage entity. The $1.6 million figure — reported by Bloomberg — was not disputed when Romney cited it during the Florida GOP debate on Jan. 23. But Gingrich said, “My share annually was about $35,000 a year.” If that’s true, he personally received somewhere around $280,000 over an eight-year period.

It’s also debatable how much Freddie Mac and the other government-sponsored mortgage agency, Fannie Mae, “helped create” the housing bubble. As we said a few times in 2008, there is a lot of blame to go around — including but not limited to the Federal Reserve, investment banks, mortgage lenders, homeowners, regulators, and both the Clinton and Bush administrations. Plus, there’s no evidence that whatever Gingrich did for Freddie (and we still don’t know) had even a tenuous link to the suffering of Florida homeowners.

The ad also strains the facts when it links Gingrich’s decision to leave Congress to his ethics. It says, “Sanctioned for ethics violations, Gingrich resigned from Congress in disgrace.” But Gingrich announced his resignation nearly two years after the ethics case was resolved, prompted by a miserable election result. As we wrote twice earlier this month, Gingrich stepped down as House speaker in November 1998 after the Republicans suffered historic losses in the 1998 election. He then left Congress altogether in January 1999. The House voted to reprimand Gingrich in January 1997.

Amnesty, Ethics and Obama’s ‘Plan’

Restore Our Future, meanwhile, is spending more than $1 million each on two ads that are in heavy rotation in Florida. In one of them, “Smiling,” the pro-Romney super PAC focuses on electability — telling viewers that Obama would prefer to run against Gingrich. That may be so, but the ad misrepresents Gingrich’s immigration position, his ethics case and even a news article.

⬐ Click to expand/collapse the full transcript ⬏

Restore Our Future TV Ad: “Smiling”

Announcer: Barack Obama’s plan is working. Destroy Mitt Romney. Run against Newt Gingrich. Newt has a ton of baggage. He was fined $300,000 for ethics violations and took $1.6 million from Freddie Mac before it helped cause the economic meltdown. Newt supports amnesty for illegal immigrants, and teamed with Nancy Pelosi and Al Gore on global warming. Maybe that’s why George Will calls him the least conservative candidate. Check the facts at NewtFacts.com.

The ad starts off by saying, “Barack Obama’s plan is working. Destroy Mitt Romney. Run against Newt Gingrich.” To support that claim, the ad cites an Aug. 9, 2011, story by Politico that carries the headline: “Obama Plan: Destroy Romney.” But the story does not mention Gingrich at all, or any of the “baggage” that the ad claims will hurt the former speaker in a general election. Politico’s story was about the Obama campaign’s strategy for running against Romney in the general election, not about any plan to torpedo him in the primaries.

The ad also claims that Gingrich “supports amnesty for illegal immigrants.” That’s not true for most illegal immigrants; Gingrich supports something resembling amnesty for only a relatively small portion of those who are in the U.S. illegally.

As Gingrich has said in campaign appearances and debates, he believes that illegal immigrants who have lived a long time in the United States, are employed, and have ties to their community should not be deported. He would give them legal permission to remain, but not allow them to become citizens.

The ad contains the now familiar claim that Gingrich was “fined” $300,000 for ethics violations. As we have written, it was technically not a fine. The House ethics report on the case said the $300,000 was a reimbursement to defray some of the cost of the investigation.

Gingrich ‘Is No Ronald Reagan’

Another ad from Restore Our Future was released the morning of Jan. 25, and is titled “Reagan.” It says Gingrich exaggerates his connection to the former president, dropping his name 50 times in debates while Reagan mentioned Gingrich only once in his diaries, saying his “ideas” would “cripple our defense.”

⬐ Click to expand/collapse the full transcript ⬏

Restore Our Future TV Ad: “Reagan”

Narrator: From debates, you’d think Newt Gingrich was Ronald Reagan’s vice president.

Gingrich: I worked with President Ronald Reagan … worked with Ronald Reagan …. Ronald Reagan playbook … President Reagan … Reagan … Reagan … Reagan

Narrator: Gingrich exaggerates, dropping Ronald Reagan’s name 50 times. But in his diaries, Reagan mentioned Gingrich only once. Reagan criticized Gingrich, saying Newt’s ideas, quote, “would cripple our defense program.” Reagan rejected Newt’s ideas. On leadership and character, Gingrich is no Ronald Reagan.

This ad exaggerates only slightly. Gingrich indeed mentions Reagan’s name constantly and boasts of “helping” him create jobs and lower taxes, among other things. He mentioned Reagan seven times in the most recent debate on Jan. 23, for example, and a total of 10  more times in the two previous debates on Jan. 19 and Jan. 16. There have been 17 GOP debates so far.

And it’s true that Reagan mentioned Gingrich — at the time a junior House member from Georgia — only once in his published diaries. As we reported earlier when Romney brought this up during a debate, Reagan wrote that the young congressman’s 1983 suggestion to freeze spending “would cripple our defense program,” and he rejected it.

But this ad goes a bit too far when it says Reagan rejected “Newt’s ideas,” in the plural. Reagan mentioned rejecting only one — the spending freeze.

We also did a text search of Reagan’s public statements, speeches and papers on the Reagan presidential library website and found only seven mentions of Gingrich – most of them pro-forma at times when Reagan visited Georgia. That’s less than one mention a year during Reagan’s two terms. However, Reagan twice singled out Gingrich for praise on policy issues — specifically taxes and school prayer. In a March 2, 1984, speech to conservatives at the annual CPAC convention, Reagan noted that he was “gratified” that Gingrich was going to organize a rally on the Capitol steps in support of the prayer in school amendment.

Gingrich ‘Has Tons Of Baggage’

Yet another Restore Our Future ad, titled “Risk,” started running in Florida the afternoon of Jan. 24. It asks, “Can we risk four more years of Barack Obama,” and suggests that Gingrich would lose the general election because he “has tons of baggage.”

⬐ Click to expand/collapse the full transcript ⬏

Restore Our Future TV Ad: “Risk”

Narrator: Can we risk four more years of Barack Obama? Newt Gingrich’s tough talk sounds good, but Newt has tons of baggage. How will he ever beat Obama? While Newt was speaker, earmarks exploded. He co-sponsored a bill with Nancy Pelosi that would have given $60 million a year to a U.N. program supporting China’s brutal one-child policy. And he teamed up with Pelosi on global warming. Beating Obama is important. Too important to risk on Newt Gingrich.

This spot repeats an unfair and misleading claim that Gingrich backed funding for a U.S. program “supporting China’s brutal one-child policy.” As we reported when Restore Our Future first used this claim against Gingrich in Iowa, it’s a distortion. The truth is that the bill specifically prohibited the use of funds for “involuntary sterilization or abortion,” or “the coercion of any person to accept family planning services.” The funding in question was a small part of a much larger bill, which died before ever coming up for a vote. For more details, see our Dec. 23 article, “Attacks Against Gingrich: How Accurate?

The ad’s claim that appropriations earmarks “exploded” under Gingrich is accurate, however. The ad cites a Dec. 15 story by ABC News:

ABC News, Dec. 15: [We found] a startling spike under Gingrich’s leadership as speaker. Not only did earmark spending in Congress increase between 1994 and 1998, when he departed, the overall dollar amount roughly doubled.

And the ad is also true — as far as it goes — when it says Gingrich “teamed up with [Nancy] Pelosi on global warming.” Gingrich did indeed appear in a TV commercial with Pelosi back in 2008 and urged unspecified federal action to address climate change. But he later opposed Pelosi’s cap-and-trade bill. For full details on Gingrich’s shifting stance on climate change and cap-and-trade legislation, see our Dec. 15 item, “Gingrich On Climate Change.”

‘Desperate’ For Facts

A Restore Our Future ad called “Desperate” picks up on the same Gingrich-has-more-baggage-than-the-airlines theme that worked so well in Iowa in mid-December. And it  makes some of the same dubious claims that we checked then.

⬐ Click to expand/collapse the full transcript ⬏

Restore Our Future TV ad: “Desperate”

Announcer: Newt Gingrich’s attacks are called foolish, out of bounds and disgusting. Newt attacks because he has more baggage than the airlines. Newt was fined $300,000 for ethics violations, took $1.6 million from Freddie Mac, and co-sponsored a bill with Nancy Pelosi that would have given $60 million a year to a U.N. program supporting China’s brutal one-child policy. Don’t be fooled by Newt’s desperate attacks.

The ad repeats some of the claims of other ads we discussed above, including claims about being “fined” $300,000 for ethics violations and “supporting China’s brutal one-child policy.”

On Admitting Mistakes

Another Restore Our Future 30-second ad landed some punches against Gingrich for admitting mistakes or flipping on issues.

⬐ Click to expand/collapse the full transcript ⬏

Restore Our Future TV Ad: “Whoops”

Announcer: Ever notice how some people make a lot of mistakes?

Gingrich: It was probably a mistake. … I made a mistake. … I’ve made mistakes at times. …

Announcer: So far, Newt Gingrich has admitted his mistakes or flipped on teaming up with Nancy Pelosi, immigration, Medicare, health care, Iraq, attacking Mitt Romney and more.

Gingrich: I made a big mistake in the spring.

Announcer: Haven’t we had enough mistakes?

“So far, Newt Gingrich has admitted his mistakes or flipped on teaming up with Nancy Pelosi, immigration, Medicare, health care, Iraq, attacking Mitt Romney and more,” the ad says while showing clips of Gingrich admitting mistakes.

We’ve previously reported that Gingrich made a partial flip on his illegal immigration stance; he said in 2005 he would require “all” illegal immigrants to return to their countries. And we’ve written that Gingrich regretted making an ad with Pelosi about climate change but ultimately opposed her cap-and-trade bill.

Regarding Medicare, Gingrich did indeed backtrack and apologize to Rep. Paul Ryan after criticizing the congressman’s plan to revamp the program. As for flipping on his attacks against Romney, Gingrich’s campaign recently said it would pull or edit a Spanish-language radio ad running in Florida that claims Romney is “anti-immigrant.”

Regarding health care, the former speaker flipped on “Romneycare,” according to a Wall Street Journal article. Gingrich has been denouncing the Massachusetts health care law on the campaign trail but voiced enthusiasm for the state legislation when it was passed six years ago.

As for flipping on Iraq, Gingrich wrote a USA Today column in 2002 urging an invasion of Iraq. Under the headline “Strike Sooner Than Later,” he wrote: “I believe [Secretary of Defense Donald] Rumsfeld’s guidelines make an overwhelming case for replacing Saddam as soon as possible.” But after things went badly, Gingrich said in 2006: “It was an enormous mistake for us to try to occupy that country after June of 2003. …We have to pull back, and we have to recognize it.”

– by Robert Farley, Eugene Kiely, Brooks Jackson and Ben Finley

Sources

Miller, Joe and Brooks Jackson. “Who Caused the Economic Crisis?” FactCheck.org. 1 Oct 2008.

Miller, Joe. “Oversimplifying the Fiscal Crisis.” 7 Oct 2008.

Kiely, Eugene, et. al. “Factual Flubs in Florida.” 24 Jan 2012.

Farley, Robert. “Disgrace, Influence Peddling and Other Debate Charges.” 24 Jan 2012.

Smith, Ben and Jonathan Martin. “Obama plan: Destroy Romney.” Politico. 9 Aug 2011.

Phillips, Frank. “Romney profited on firm later tied to fraud.” Boston Globe. 10 Oct 2002.

Morse, Michael. “McCollum’s Misleading Accusations.” FactCheck.org. 14 Jul 2010.

Hiassen, Scott and John Dorschner. “Rick Scott touts CEO experience in run for Florida governor, to a degree.” Miami Herald. 27 Jun 2010.

Miller, Joe and Brooks Jackson. “Who Caused the Economic Crisis?” FactCheck.org. 1 October 2008, accessed 25 January 2012.

Miller, Joe. “Oversimplifying the Fiscal Crisis.” 7 October2008, accessed 25 January 2012.

Kiely, Eugene, et. al. “Factual Flubs in Florida.” 24 January 2012, accessed 25 January 2012.

Farley, Robert. “Disgrace, Influence Peddling and Other Debate Charges.” 24 January 2012, accessed 25 January 2012.

Smith, Ben and Jonathan Martin. “Obama plan: Destroy Romney.” 9 August 2011, accessed 25 January 2012.

Huisenga, Sarah. “Gingrich Outlines ‘Path to Legality’ for Some Illegal Immigrants.” National Journal. 26 Nov 2011.

Oppenheimer, Andres. “Gingrich brings common sense to immigration debate.” Miami Herald. 26 Nov 2011.

Madison, Lucy. “Newt Gingrich apologizes to Paul Ryan.” CBS News. 18 May 2011.

Mullens, Brody and Adamy, Janet. “Gingrich Applauded Romney’s Health Plan.” Wall Street Journal.” 27 Dec 2011.

Yadron, Danny. “Gingrich Pulls Ad Attacking Romney After Rubio Criticizes It.” Wall Street Journal.” 25 Jan 2012.

Hotsheet Live. “Gingrich: I was wrong about mandates.” CBS News. 28 Dec 2011.

Woodward, Calvin. “Positions of the Republican candidates, in brief.” Associated Press. 23 Jan 2012.

Gingrich, Newt. “Strike sooner than later.” USA Today. 18 Oct 2002.

Labelle, Monica. “Gingrich at USD: Pull out of Iraq.” Argus Leader. 11 Apr 2006.

Farnam, T.J. “Mitt Romney likely to far outspend Newt Gingrich on Florida TV ads.” Washington Post. 25 Jan 2012.

Weiner, Rachel. “Super PAC supporting Newt Gingrich makes $6 million ad buy in Florida.” Washington Post. 24 Jan 2012.

“Campaign Summary: 2012 Presidential Election: 12/25/11 — 1/23/12.” Kantar Media. Accessed 25 Jan 2012.

The Ronald Reagan Presidential Library. “The Public Papers of President Ronald W. Reagan.” Undated, accessed 26 Jan 2012.

Read the story

Keeping both sides honest

How to Become an Effective CEO: Chief Emotions Officer

2012
01.27


Chip Conley, founder of Joie de Vivre Hotels

Chip Conley is the founder of Joie de Vivre Hospitality, which he began at age 26 and built to more than 30 properties in California alone. In 2010, Joie de Vivre was awarded the #1 customer service award in the U.S. by Market Metrix (Upper Upscale hotel category).

Conley has also been named the “Most Innovative CEO” in the Bay Area by the San Francisco Business Times, and I’m proud to call him a friend.

We’ve shared many glasses of wine together. He doesn’t know what I’m about to tell you, but it’s true (Hi, Chip!). When we first met, and after reading his first book on Maslow’s hierarchy of needs, I wondered “Is this Chip dude for real? Implementing self-actualization in a company?!?” My curiosity drove me to visit a few of his hotels, including Hotel Vitale, where I eventually concluded: these are the happiest employees I’ve ever met.

He has figured out what makes people tick.

The following post is a guest post by Chip and based on his new book, Emotional Equations. Be sure to read to the end, as there is a chance to win an expense-paid trip to SF to spend an entire day training with him.

Deal-making? Empire building? Self-fulfillment? He’s your guy.

Enjoy…

Enter Chip Conley

I graduated from Stanford Business School at age 23 with Seth Godin.

I remember talking with him and others about my aspirations as an entrepreneur and my desire to become a CEO some day. Back then, I thought in order to become a successful CEO, I would need to become superhuman, leaping tall buildings in a single bound. But, after 24 years of being a CEO (I founded Joie de Vivre Hospitality, what’s become the 2nd largest boutique hotelier in the world, and sold a majority interest to a billionaire in 2010), I’ve come to realize that the best business leaders aren’t superhuman, they’re simply super humans as they’ve learned how to become Chief Emotions Officers.

Chief Emotional Officer?

Leaders are the “emotional thermostats” of the groups they lead. If you want to dig into the support for this, read this compelling piece by Daniel Goleman, the man who popularized the idea of “emotional intelligence” in the 90s and proved that 2/3 of the effectiveness of business leaders comes from their EQ rather than their IQ or level of work experience.

There are multiple metaphors I use to describe how emotions work in our lives. One that feels very familiar to me is baggage. Our luggage in life is an apt metaphor for me – a guy who’s been a hotelier for a quarter century. Countless times I’ve seen people show up at our hotel front desks with all kinds of baggage, and only some of it the physical kind. Most of us have emotional baggage that may seem invisible to the untrained eye or invisible to the person carrying the baggage. But the results of lugging that baggage around for years is noticeable in how that person shows up at the metaphorical front desk of life. If you are a Chief Emotions Officer, you are more aware of all the bags you’re carrying and how to open your luggage up and make sense of what’s inside.

Opening up a bag, you may find a truly messy interior with things in complete disarray. But, these emotional equations create a certain logic to how you pack and unpack your bags and, in fact, being a little more conscious of what’s in your bag may allow you to discard a few heavy items that have been weighing you down. Creating your own internal logic regarding your emotional baggage will allow you to carry a lighter bag…one that’s eminently easier to unpack.

4 Emotions to Unpack

We’re going to focus on four emotions that you can start unpacking (i.e. mastering).

Think of emotions as existing on a color wheel. Isaac Newton created the color wheel long ago and helped us understand that red plus blue equals purple, for instance. I learned in my research for Emotional Equations – which allowed me to spend a couple of years with some of the world’s psychology luminaries – that there’s an emotional wheel with primary and secondary emotions: the Plutchik wheel. In my book, I evolve this wheel further so you can imagine that Disappointment + a Sense of Responsibility = Regret. And, once you understand the emotional building blocks of Regret, you can turn it from a downer into a lesson. Regret teaches. Fear protects. Sadness releases. Joy uplifts. Empathy unites. Think of your emotions as messages that give you the freedom, rather than the obligation, to respond. One of my favorite quotes of all time comes from Viktor Frankl, author of Man’s Search for Meaning:

“Between stimulus and response there is a space. In that space is our power to choose our response. In our response lies our growth and our freedom.”

Now, let’s unpack and master the emotions of Despair, Happiness, Anxiety, and Curiosity.

DESPAIR = SUFFERING – MEANING

I am very proud of this equation.

It’s the one that started my exploration of emotions through the lens of equations. I took Viktor Frankl’s book and distilled it down to this useful mantra at a time in my life in 2008, when I had a series of friends commit suicide, had a flatline experience myself while giving a speech in St. Louis (literally: my heart stopped, and I dropped), and the rest of my life felt in disarray. If you consider the words “despair” and “meaning” to be abstract or off-putting, consider “sadness” as a tamer version of despair or “learning” as a more concrete version of meaning.

First off, in order for the math to work, “suffering” has to be a constant. This is the first Noble Truth of Buddhism, but it’s also true, and not just in a recession. You can always find the suffering if you want to look for it. I had no idea when I started writing this book that this decade would come to resemble the 1930s in that our near Depression-like economic conditions would persist as long as they have. But while the Depression was a very difficult time for so many people, interview-based research studies show that it indirectly prepared young women for losing their husbands later in life. These women learned self-reliance, independence, and courage early in life, which served them (and perhaps saved their families) when their husbands passed.

So, consider “meaning” in the following way: many of us go to the gym to exercise our physical muscles to ensure that our physical body doesn’t bloat or atrophy. If you’re going through a difficult time right now, maybe – unwittingly – you’ve signed up for emotional boot camp and you’re being asked to exercise emotional muscles that haven’t had this kind of workout for years. But, this isn’t meant to be just agony. It’s meant to prepare you for later in life. The emotions you may be mastering today – humility, resilience, persistence, a sense of humor — will serve you well at some later point in your life, maybe in the not too distant future.

For me, having my long-term relationship end in the midst of my train wreck of a life in 2009 was the last thing I was looking for. Suffering felt ever-present, like the fog during a San Francisco summer. The foghorn that cut through this opaque time was the question I asked myself on my most sad, self-pitying days, “How is this experience going to serve me in my next relationship? How is this going to make me a better partner when I find my true soul mate?”

These weren’t easy questions to ask when I felt radioactive and couldn’t imagine anyone loving me again. But I kept the exercise metaphor in mind. The fact that I could joke with friends about my emotional boot camp helped me realize that great rewards – or meaning – could arise as a result of this painful experience. So, just know that there are fruits to gather in the valley of Despair.

HAPPINESS = WANTING WHAT YOU HAVE / HAVING WHAT YOU WANT

People often have a love-hate relationship with this equation. The proper definitions of the numerator and denominator are what create the magic. “Wanting what you have” can be translated into “practicing gratitude,” having a reverence for what is working in your life. The more tricky definition is in the bottom of this equation. To “have what you want” is an act of “pursuing gratification.” I want something and it’s my job to go out and pursue it or “have” it in order to satisfy that want.

Don’t get me wrong. The act of pursuing something can bring us a sense of accomplishment and take us into that focused “flow” state. But, the risk is that “chasing something with hostility” (some dictionaries’ definition of “pursuit”) or even with just focused attention can completely distract you from what’s in the numerator, what you already have. Socrates said it best, “He who is not contented with what he has would not be contented with what he would like to have.”

As a type-A guy who’s spent more than my share of time on the hedonic treadmill, I can tell you that it’s very difficult to simultaneously practice gratitude while also pursuing gratification. Some mystics are able to take the bottom of this equation down to zero, which may give them infinite happiness. But, for the rest of us mere mortals, the risk is not in lack of pursuit, as this is part of what modern society demands of us. The risk is that we completely diminish the power of gratitude.

So, the true power of this equation is in keeping your attention on the numerator.

Someone once said to me that feeling gratitude without sharing it with someone is like wrapping a present without giving it to the intended recipient. So, what are the ways you can show your gratitude in such a fashion that it becomes a habit or practice for you that’s ingrained in your everyday life? For me, I needed to start by having it on my conscious “to-do” list each day. I had a rule that I had to give two face-to-face expressions of gratitude each day at work, preferably to someone who found the thank you unexpected. In fact, I wrote about this in the Huffington Post after one of my recent trips to Bali. What if you thought of your expressions of gratitude like a devotional daily offering?

Let me give you a suggestion about a Gratitude Journal as well. They’re not for everyone, just like personal journals resonate with some while repelling others. The purpose of a Gratitude Journal is to help you be conscious about “wanting what you have.” An alternative means of accomplishing this purpose is to have a Gratitude Buddy. Make it a point to meet with your Buddy once a month (or more frequently if you wish) in a location where there are no distractions and ask each other, “What gifts do you have in your life that are easy to take for granted?” and “What was a recent gift that may have been wrapped up as a pain or punishment?”

For those of you who’d like to explore this equation a little further, I have two suggestions.

1. Check out a research article by Jeff T. Larsen and Amie R. McKibban where they literally put this equation to the test (with inconclusive results, but really interesting findings).

2. Watch my 2010 TED talk, in which I share my key learning from my trip to Bhutan to study their Gross National Happiness Index.

ANXIETY = UNCERTAINTY x POWERLESSNESS

After reading more than a dozen books and 50 research studies on anxiety, I was struck by the fact that 95% of the causes of anxiety seemed to be distilled down to what we don’t know and what we can’t control. You may have heard of the study that demonstrated most people would prefer receiving an electric shock now that’s twice as painful as receiving some random shock in the next 24 hours. This is why, as leaders, we need to recognize that hiding the truth, especially when it’s going to come out at some point in the near future, is a futile mistake that can often just increase the amount of anxiety your employees are feeling.

If we know that the combustible product of uncertainty and powerlessness creates anxiety, we can create what I call an Anxiety Balance Sheet to turn this around. Take out a piece of paper and create four columns. Then, think of something that is currently making you anxious. Regarding that subject, the first column is “What Do I Know” about this issue. The second column is “What Don’t I Know.” The third column is “What Can I Influence.” The fourth column is “What Can’t I Influence.” Spend enough time doing this so that you have at least one item per column but you may find that you have a half-dozen items in some columns.

After you feel complete, what do you notice with respect to the four columns? About 80% of the people I’ve worked this through with are surprised that they have more items listed in columns one and three (the “good” columns) than they do in columns two and four. The reality is that when something is making us anxious, we tend to fixate on those elements of the problem that feel mysterious (what we don’t know) or uncontrollable (what we can’t influence). So, there’s some liberation in just outlining what’s making you crazy and realizing that there may be many balancing positives to those issues that are vexing you.

Now, spend some time reviewing the items in column two (what you don’t know). Is there someone you can ask – your boss, your boyfriend, your doctor – who can help you with some needed information that will move this item from column two to column one? Maybe it’s just doing a Google search? I know it’s scary to ask your boss whether your job is in jeopardy, but remember the electric shock example I mentioned earlier. Anxiety can be more painful and debilitating than bad news. Now look at column four and truly ask yourself, “Are you completely powerless about the items on this list?” I’ve found that having a smart friend sit with me can sometimes help me uncover ways to move items from column four to column three.

In sum, just the act of unpacking your anxiety bag and knowing what’s inside can have a profound effect on reducing your fear of the future.

CURIOSITY = WONDER + AWE

We’ve had a subtraction, a division, and a multiplication equation so far. Now, we’ll finish with an addition equation around the experience of curiosity. Recent studies have shown that curiosity is one of the most valuable emotional qualities people can leverage during periods of crisis. Fear and most negative emotions train us to narrow our scope. “Fight or flight” reactions are evolution’s means of helping us avert danger. But, oftentimes, we need to move from narrowing our attention to the “broaden and build” way of thinking that Barbara Fredrickson talks about in her book on Positivity. Getting through your own emotional recession may require bigger thinking rather than narrow execution.

When you’re living in a place of fear, it is hard to be curious. But, I’ve found that so much of it comes back to defusing my natural tendency toward reactivity. In other words, it’s learning to pause. Curiosity is not a reactive emotion. It’s one that takes a certain amount of reflection and a willingness to admit what you don’t know. So, ask yourself, “What habitats allow me to be more curious?” I first had to make a list of which habitats made be less curious: the office, any conference room, investor meetings, and spending time with people who I wanted to impress.

So, I knew that these were not places that were going to help me stoke up bigger thinking. Ironically, when I made my list of curious habitats, I found my list to be longer than I expected: anywhere in nature but especially near a beach with crashing surf; hanging out with kids; museums or other experimental spaces with art; zoos; places with a big night sky and lots of stars; my backyard cottage; and any place where I felt comfortable laughing from my gut (it’s hard to be full of humor and full of fear at the same time).

As I’ve gotten older, I’ve found that seeking the sacred in life opens up my sense of awe and my ability to connect with curiosity.

I’ve recently made a decision to seek out a sacred festival somewhere in the world each quarter as a means of committing to finding habitats for curiosity. As Tim F. knows (he was a fellow citizen of my camp Maslowtopia), I’ve been an aficionado of Burning Man for many years and some of my best business ideas have come out of my time in the desert marveling at transcendent art and having non-linear conversations.

So, if you’re feeling “on empty” creatively, know that curiosity is the fuel you need to seek. In author Liz Gilbert’s 2009 TED talk (TED is another habitat for curiosity), she shares the fact that the genesis of the word “genius” comes from “genie” and that the most creative people in the world are able to become vessels for the genie to inhabit them. My experience is that these genies prefer inhabiting curious places in the world and that’s where they’re most likely to tap you on your shoulder and give you the gift of inspiration that may change your life.

In sum, the more the external world becomes chaotic, the more we rely upon internal logic. This was true in the 1930s when Nazism and political and religious fundamentalism rose. But, that decade also sprouted new thinking from people like Norman Vincent Peale, Dale Carnegie, Napoleon Hill, Viktor Frankl, and Reinhold Niebuhr (who created the Serenity Prayer).

I hope that you find these emotional equations help you to think differently, live better, and truly become the Chief Emotions Officer of your own life. It’s worth the introspection.

TIM:

Chip is offering an exclusive to readers of this blog: the chance to spend a full day with him in San Francisco.

He’ll cover economy airfare from anywhere in the US (if you’re international, you’ll need to get yourself to the US), and he’ll also cover two nights at Hotel Vitale on the water, or the best alternative if they’re sold out. The usual legal stuff applies: must be older than 18, void where prohibited, no purchase required to enter, etc.

No later than this Friday (1/20/12) at 5pm PST, leave a comment below and answer the following, in order, and in no more than 300 words:
1. What is your favorite inspirational or philosophical quote?
2. How could you apply one of the equations in this post to your life for maximum benefit?
3. What would you like to change or build after a day with Chip in SF?

Only the first 100 entrants are eligible, so the earlier the better!

###

Odds and Ends: The Crunchies, Winners, and More

The Crunchies, something like the tech Oscars, are currently in the finals, and quite a few of my start-ups have made the cut (I’m honored to be involved with all of them). If you like these products or people, please click through to give them a vote! All of the candidates, many of them friends, are outstanding.

CEO of the YearPhil Libin (Evernote) and Dick Costolo (Twitter)
Angel of the Year — these folks are all incredible, but I have to vote for my man, Kevin Rose.
Founder of the YearLeah Busque (TaskRabbit) For the story of how Leah and I met, as well as how she got me to be an advisor, see this article: “How to Turn $750 into $1,000,000″

Best Tablet AppStumbleUpon
Best Mobile AppEvernote and Taskrabbit
Best Location AppUber (check out the San Francisco grid)

For all of the categories and finalists, go here.

Tim Ferriss

Go to Source

Reconsidering Gartner’s Cycle of Hype

2012
01.27

400px-Gartner_Hype_Cycle.svg

One theory of technology marketing and acceptance goes like this: A technology causes a media hypestorm and rising expectations. Then it crashes to Earth as the popular press and the public discovers that it’s not all the hypesters said it would be–through no fault of the technologists who brought it to the world in the first place. Then, gradually, the truth about the technology seeps out until finally it reaches its use case–and then becomes that status quo, just waiting to be disrupted as it previously disrupted what came before.

While the violent vicissitudes of this chart make for good TV movies, in reality very few innovations follow this path. That’s because it ignores ‘being ignored.’

90% of the time, new technology triggers are widely and aggressively ignored. While we’re more eager than ever for a savior that will change everything, the number of technologies, pundits, prophets and entrepreneurs is so large that there’s now a line out the door. As a result, most of the things we now take for granted (cell phones, tweeting, insulated windows, email) didn’t follow this curve at all.

In fact, just about every innovation I know of has to make it through the wilderness before it gets anywhere close to a hype cycle. The wilderness is the term for the years (or decades) that a founder/entrepreneur/artist/technology must spend being ignored and unfunded before the breakthrough of overnight success occurs.

by Seth Godin
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Who cares?

2012
01.27

Unless someone does, things start to fray around the edges.

Often it’s the CEO or the manager who sets a standard of caring about the details. Even better is a culture where everyone cares, and where each person reinforces that horizontally throughout the team.

You’ve probably been to the hotel that serves refrigerated tomatoes in January at their $20 breakfast, that doesn’t answer the phone when you call the front desk, that has a shower curtain that is falling off the rack and a slightly snarky concierge. This is in sharp relief to that hotel down the street, the one that costs just the same, but gets the details right.

It’s obviously not about access to capital (doing it right doesn’t cost more). It’s about caring enough to make an effort.

If we define good enough sufficiently low, we’ll probably meet our standards. Caring involves raising that bar to the point where the team has to stretch.

Of course, the manager of the mediocre hotel who’s reading this, the staff member of the mediocre restaurant who just got forwarded this note–they have a great excuse. Times are tough, money is tight, the team wasn’t hired by me, nobody else cares, I’m only going to be doing this gig for a year, our customers are jerks… who cares?

Caring, it turns out, is a competitive advantage, and one that takes effort, not money.

Like most things that are worth doing, it’s not easy at first and the one who cares isn’t going to get a standing ovation from those that are merely phoning it in. I think it’s this lack of early positive feedback that makes caring in service businesses so rare.

Which is precisely what makes it valuable.

by Seth Godin
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Solving problems (vs. identifying them)

2012
01.27

Often, we’re hesitant to identify a problem out of fear we can’t solve it. Knowing that we have to live with something that we’re unable to alter gives us a good reason to avoid verbalizing it–highlighting it just makes it worse.

While this sort of denial might be okay for individuals (emphasis on might), it’s a lousy approach for organizations of any size. That’s because there are almost certainly resources available that can solve a problem if you decide it’s truly worth solving.

Put yourself and your people on a path to finding problems without regard for whether or not they are capable of solving them. Queue them up, prioritize them and then go find the help your organization needs to solve them.

Just because you don’t know what to do about it doesn’t make it less of a problem.

by Seth Godin
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